Most of the SEO 2015 essential on-page fundamentals still remain the same; the ones online marketers are thoroughly aware of. However, Google’s recent changes in its algorithm have made it mandatory for the said entities to look at these elements from a fresh perspective. So what are these views and how does it affect page rank? Simply put, Google wants to put an end to black hat tactics and make sure web entities work hard towards offering users impeccable product or service via several crucial elements such as unique and fresh content, regular feeds and a great GUI (Graphical user interface) for a satisfying user experience.
As mentioned earlier the rules are still the same. What has changed is the way all these rules need to be followed. This has put a lot of fear and doubts in the minds of online marketers who hitherto manipulated search engines the way they wanted it. Not anymore! Internet business folks need to adapt and adopt if they do not want to be blown away from the search engine result’s page completely.
Mentioned below are 8 essential on-page fundamentals for 2014.
1. URL’s
It is now an open secret that URL’s especially home page plays an important role in fetching that elusive first page rank in search engines. However, as mentioned above, Google rewards those pages which reflect consistency in their page address, and at the same time offer an easy to read language format.
Although it may sound authoritarian the fact is by adopting these guidelines online businesses are actually helping themselves. For example one of the URL guideline is to limit the depth of subdirectories to three. This essentially means administrators or marketers can now be assured of an efficient file and folder management. Some of the other URL “best practices” include the following;
Make sure your URL has at least one keyword, and if possible a couple of long tail keywords.
In case you are targeting a specific country, region or a city make sure you incorporate the same in your URL.
Keep your URL short and sweet.
Shopping sites are encouraged to add product details to their URL for search and tracking reasons.
2. Page Title
Consistency, originality, authenticity are the new on-page SEO heroes. If your page URL and page title reflect the same keywords, it typically assures search engines of genuineness. In simple words, your page sends out positive signals. Page title offers a quick preview to visitors about the web page’s content.
Page tile can instantly engage a visitor or simply drive away the same entity. Therefore it is important to offer an appropriate title to your page. It is one of the most crucial SEO elements because of its appearance / visibility in multiple places. Yes, page title appears in browser, search engine results page and back links.
Therefore, SEO folks need to optimise the title so that it appears compelling enough for a visitor, especially when it appears in SERP (Search engine results page) . An innovative page title forces people to click on the link and visit your site. This simply translates into increased traffic, user engagement, lead generation and sales. Remember, page title format and words play an important role. It is typically compared with user query and depending on its strength or relevancy it is awarded a particular position.
Mentioned below are some of the suggested page title guidelines.
Use a couple of keywords, preferably in the beginning.
Restrict the number of characters to seventy or less.
3. Content
Contact is most important for your blog. If your Contact become most popular it will be a credit for your blog and search engine. Now this is where most of the action takes place!
Simply offering products or services is not going to suffice. People are not going to visit your website if they do not have something to look forward to; typically compelling content vis-Ã -vis about a product or a service or even a suggestion/description. The idea is to generate quality traffic via blog where writers offer content on an array of topics reflecting your leadership or authority in that particular segment. It is this content which brings visitors via organic search, social media sharing and back links. The fact is all this is already known to online marketers.
However, the trend or the rule today is to generate fresh content regularly which is meaty and topic based. Sounds overwhelming? Actually, the idea is to post articles which are not heavily keyword targeted. The write-up has to be general or non-specific, containing just a couple of natural keywords. Long tail keywords expand the visitor base. This typically means lead generation. By sticking to topic rather than keywords you are telling search engines that the said content is neutral and offers nothing but information. Visitors and search engines love such content. The objective is to offer long, topic based general articles.
4. Heading (H1)
Like all the above mentioned essential on-page SEO fundamentals for 2015 this one too has been around for a long time. However, its importance and usage has undergone a sea change. Web entities are expected to use H1 tag just once. In fact H1 tag transforms heading into your content title. Along with other parameters the heading tag tells Google about the subject matter while visitors get informed instantly with a catchy headline. An optimised H1 tag can pull your page rank substantially. Mentioned below are some of the H1 “best practices”.
As mentioned above do not use more than one H1 tag per page.
Offer H1 title which reads natural yet compelling.
Make sure the tile complements the content.
5. Subheadings (H2, H3 etc.)
Subheadings or H2, H3 tags typically chop the content into various sections. These are not bullets but rather section headings which make reading a joyful experience. The subheading sends out clear signal to search engines about the flow of the content and of course cements the authenticity with the use of several long tail keywords. Subheadings also allow readers to move from one section to another quickly in case a particular part of the content is irrelevant to them.
6. Google+ Profile / Authorship
Google is gradually paving way for Google+ profile integration for all content contribution. A day is not far when authors may be ranked based on the content they post online, the frequency, depth and their popularity. That may be in the future; however, today Google+ definitely plays an important role in enhancing SEO efforts. This typically happens via Google+’s circles, sharing, comments and subsequent generation of quality back links.
The logic is simple. Authors/contributors with lots of Google+ influence typically fetch better page rank. Authorship can be added to any content via <a rel=”author” href=”link”>Name </a> tag.
7. Digital assets – Use tags and titles
Whether it is images, videos or info graphics make sure you use ALT tag to describe your asset. This typically means describing the digital content or info graphic with relevant text. By adding proper description SEO folks can accomplish the following.
Increase image SEO. This basically means increasing traffic via image search.
By using relevant keywords to describe info graphic or video, online marketers can offer a great alternative to the visually impaired. This class of visitors have great potential in terms of generating leads, increasing page popularity, sharing etc.
8. Navigation and internal linking
Navigation or site menu along with internal linking plays an important role in SEO. While site navigation, if created thoughtfully increases the click rate, internal linking enhances user experience in terms of manoeuvring within the website. Using breadcrumb trail methodology SEO folks can help visitors locate their current position vis-Ã -vis home page or main category, especially those who arrive via organic search. The hierarchy of various categories, links and re-routing pages have a big say in page rank.
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